Arun Kumar If you’ve ever wondered “How much does Sourav Joshi charge for a brand collaboration?” — you’re not alone. With over 37 million loyal subscribers across YouTube and 8.9 million followers on Instagram, Sourav Joshi has become the face of Indian vlogging.
From humble beginnings to becoming a household name, he’s now a dream influencer for brands. But what exactly does it cost to have your brand featured in one of his videos or posts? Let’s break it down.
Sourav Joshi’s Brand Promotion Charges (2025 Overview)
According to multiple influencer marketing reports and media insights, Sourav Joshi typically charges between ₹10 lakh to ₹35 lakh (or more) for a single promotion — depending on the platform, content format, and campaign scale.
Let’s take a closer look at the breakdown 👇
1. YouTube Promotions
- Standard Brand Integration (within video): ₹10–12 lakh
- Dedicated YouTube Video (full brand production): ₹25–35+ lakh
YouTube remains Sourav’s strongest platform — not just because of his massive subscriber base but also the deep emotional connection he shares with his audience. Brands often choose dedicated videos for maximum visibility and storytelling impact.
2. Instagram Promotions
Sourav’s Instagram handle is another hotspot for engagement, with millions of daily views. Here’s how much he usually charges:
- Instagram Story: ₹5–15 lakh per post
- Image Post: ₹8–20 lakh per post
- Reel or Video Post: ₹15–40+ lakh per post
These rates depend on the brand type, content complexity, and campaign duration. A simple shoutout costs less, while a cinematic, high-production reel can go above ₹40 lakh.
3. Combo Packages (YouTube + Instagram)
For brands that want a wider impact, the combo package is often preferred.
- YouTube Video + Instagram Story/Posts: ₹30–32 lakh per campaign
This package gives maximum exposure — leveraging both long-form storytelling and short-form engagement.
4. Special Campaigns & Events
Sometimes, brands go beyond simple shoutouts. When Sourav Joshi’s family appears in promotional events or bundled campaigns, the costs can run into crores.
These premium deals are rare and usually meant for national-level brands or festive campaigns (like smartphone launches, travel promotions, or product reveals).
Factors That Influence Sourav Joshi’s Collaboration Charges
Every campaign is unique. Here’s what determines the final price tag:
1. Type of Content
A casual Instagram story costs much less than a full-scale vlog shoot involving scripting, editing, and cinematic visuals.
2. Platform Reach
YouTube commands higher rates due to its storytelling depth and audience retention, while Instagram offers fast engagement and viral potential.
3. Audience Engagement
Sourav’s loyal fan base — with massive daily views — justifies premium pricing. Brands are paying for authentic connection, not just numbers.
4. Production Effort
If a brand’s campaign involves travel, custom sets, or multiple shooting days, production costs rise accordingly.
5. Exclusivity & Duration
Some brands prefer exclusivity (no competitor promotions for a certain period). Such contracts naturally cost more.
Why Brands Pay Crores to Work with Sourav Joshi
In India’s creator economy, trust equals currency — and Sourav Joshi has earned plenty of it.
Brands love collaborating with him because:
- His content feels real, not scripted.
- His videos reach Tier 1 to Tier 3 audiences across India.
- His family-oriented storytelling makes products feel relatable.
That’s why brands are willing to pay premium rates — his influence drives real conversions.
Sourav Joshi’s Strategy: The Secret Behind His Success
Before charging lakhs per video, Sourav Joshi spent years mastering consistency and authenticity. Here are a few lessons you can learn if you’re an aspiring vlogger:
- Be consistent: Sourav uploaded daily even when views were low.
- Show your real life: Viewers connect with raw, honest stories.
- Engage your audience: Reply to comments, use polls, and show gratitude.
- Collaborate smartly: Work with creators who align with your style.
(Related read: How to Start Vlogging on YouTube: Step-by-Step Guide 2025 or How to Get 1 Million Subscribers Like Sourav Joshi: 5 Key Strategies
Vlogging Tips for Beginners Inspired by Sourav Joshi
- Start small but stay consistent.
- Invest in good audio and lighting.
- Post at the right time for your audience.
- Use SEO in your video titles and descriptions.
- Don’t copy — create your own storytelling style.
FAQs: Sourav Joshi Brand Collaboration Charges
Key Takeaways
- YouTube Video Cost: ₹10–35+ lakh
- Instagram Promotion Cost: ₹5–40+ lakh
- Combo Package: ₹30–32 lakh
- High-end Campaigns: Up to crores
Sourav Joshi’s success story is more than just numbers — it’s proof that authentic storytelling pays off. If you’re an aspiring creator, take inspiration from his journey.
Conclusion: From a Dreamer to a Crore-Worthy Creator
Sourav Joshi didn’t become India’s top vlogger overnight. His journey teaches every young YouTuber one simple truth — focus on creating value first, money will follow.
So if you’re planning your own YouTube journey, start today. Be consistent, be authentic, and one day, brands might line up to collaborate with you too.
Disclaimer: The information regarding Sourav Joshi’s promotional and collaboration charges has been collected from publicly available sources (postfreeonline.com, themediaant.com, reddit.com) for informational purposes. Actual rates may vary, and it is recommended to verify details with official representatives before making any business decisions.
